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HubSpot CRM

HubSpot CRM is CRM software for managing contacts, deals, pipeline, reporting, meetings, and connected tools, with free plans, AI features, and upgrade paths into the wider HubSpot customer platform.

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About HubSpot CRM

HubSpot CRM is HubSpot’s CRM software for startups, small businesses, and growing teams that want to centralize customer data, track deals, and manage day to day sales activity from one platform. HubSpot presents it as part of its AI powered customer platform, with Smart CRM as the flexible CRM foundation that connects customer data across marketing, sales, service, content, data, and commerce tools.

The product combines core CRM functions such as contact management, deal tracking, task and activity tracking, pipeline management, CRM import, and reporting dashboards. HubSpot also includes free growth tools tied to CRM data, including lead generation, form building, landing pages, lead management, email marketing, meeting scheduling, live chat, and sales quotes.

HubSpot CRM also emphasizes AI assistance and connected workflows. HubSpot says Breeze Assistant can help users research companies, prepare for sales calls, summarize CRM records, and support content creation. The platform also connects with more than 2,000 business apps through the HubSpot Marketplace, with popular integrations including Gmail, Google Calendar, Outlook, WordPress, Zapier, Slack, Zoom, Microsoft Teams, and Salesforce.

Key Features

  • Contact Management: Create contacts, keep records updated, log sales activity, and view communication history in one place.
  • Deal Tracking: Store, track, manage, and report on deals your team is working on.
  • Pipeline Management: Visualize the full sales cycle, assign tasks, and predict future revenue based on deal likelihood.
  • Reporting Dashboard: Build a shared source of truth for marketing, sales, and customer service data.
  • AI Assistance: Use Breeze Assistant and other built in AI features to research companies, prep for calls, summarize records, and streamline daily work.
  • Integrations and Data Sync: Connect HubSpot CRM with more than 2,000 apps and sync data two ways with many third party tools.

Pricing

  • Free: $0/month No credit card required. Includes contact, company, and deal management, pipeline organization, and data sync.

  • Starter: Starts at $15/month per seat Includes branding removal, user permissions, and automatic data enrichment. The page shows a discounted price from $20/month for new customers only.

  • Professional: Starts at $50/month per seat Includes CRM layout configuration, duplicate record merging, and team organization features.

  • Enterprise: Starts at $75/month per seat Includes AI insights on CRM index pages, custom objects, and single sign-on.

Pricing last updated: March 27, 2026 at 12:00 AM

Use Cases

  • Manage contacts, companies, and deals in one CRM workspace.
  • Track sales pipeline and forecast revenue with shared visibility.
  • Book meetings, run outreach, and follow lead activity from connected sales tools.
  • Connect marketing, sales, and service workflows around one customer database.

Pros & Cons

Pros:

  • Free CRM is available with no expiration date and no credit card required.

  • Smart CRM connects with HubSpot’s broader customer platform and shares data across core products.

  • HubSpot Marketplace extends CRM workflows with more than 2,000 integrations and many widely used business apps.

Cons:

  • Some advanced capabilities such as custom objects, single sign-on, AI insights on CRM index pages, and team organization are only available in higher paid editions.
  • Free CRM functionality is limited to up to two users and 1,000 contacts.

Integrations

Gmail, Google Calendar, Outlook, HubSpot for WordPress, Zapier, Meta Ads, Microsoft Teams, Slack, Salesforce, Zoom

FAQ

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Last edited

March 27, 2026 at 5:57 AM by Venkatraman C

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