HighLevel
AI-powered CRM and business operating system with pipelines, automation, websites, funnels, scheduling, messaging, reputation management, and white label options for agencies and growing businesses.
About HighLevel
HighLevel is an AI-powered business operating system built to help businesses capture leads, nurture relationships, close deals, generate reviews, and reactivate past customers from one platform. The product combines CRM, messaging, automation, websites, funnels, calendars, payments, and reputation tools inside a single system.
On its CRM pages, HighLevel positions the product as a way to manage the full sales pipeline from capture to close. It supports lead capture through landing pages, surveys, forms, calendars, and inbound phone features, then helps teams follow up with automated messaging, workflows, and scheduling tools.
HighLevel also extends beyond core CRM into website and funnel creation, AI tools, and white label delivery. Its site builder includes drag and drop editing, built in hosting, hundreds of templates, and SEO friendly pages, while its AI layer includes Voice AI, Conversation AI, Reviews AI, Funnel AI, Content AI, and Workflow AI. Agencies and small businesses can also brand the platform with custom logos, colors, fonts, and domains for client facing use.
Key Features
- CRM And Pipelines: Manage leads and sales pipelines from capture to close in one interface.
- Workflow Automation: Automate follow ups, repetitive tasks, and client workflows across the funnel.
- Website And Funnel Builder: Build landing pages, funnels, and websites with drag and drop tools, templates, and built in hosting.
- Unified Conversations: Manage SMS, Messenger, Instagram DM, WhatsApp, and live chat conversations in one stream.
- Booking And Scheduling: Offer online appointment booking with built in calendars and reminders.
- Reputation Management: Request reviews, track feedback, respond to reviews, and connect profiles into a central dashboard.
Pricing
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Starter: $97/month For smaller businesses and solo marketers. Includes 3 sub accounts, unlimited contacts, unlimited users, 24/7 support, and all core features.
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Unlimited: $297/month Built for growing agencies. Adds unlimited sub accounts, user or agent reporting, rebill phone and email with no markup, and basic API access.
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Agency Pro: $497/month Built for agencies that want SaaS mode. Adds automated sub account creation, rebill phone and email with markup, and advanced API access.
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Enterprise: Contact sales Enterprise plan is available through HighLevel’s enterprise team.
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Pricing Notes: HighLevel offers a 14 day free trial on its plans. The platform is month to month with no long term contract. Usage based charges can apply for phone numbers, SMS, emails sent, and premium AI services.
Use Cases
- Manage leads and sales pipelines for agencies and service businesses.
- Build websites, funnels, and landing pages for campaigns or client accounts.
- Automate appointment booking, reminders, and follow up messaging.
- Request, track, and respond to customer reviews from one dashboard.
Pros & Cons
Pros:
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Broad all in one scope across CRM, websites, funnels, messaging, automation, booking, and reputation management.
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Strong AI layer with six named tools for calls, chat, reputation, funnels, content, and automation.
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White label capabilities support branded domains, app experience, and client facing delivery.
Cons:
- Starter plan is limited to 3 sub accounts, so agencies may need a higher tier as they expand.
- Telecommunications and premium AI services can create additional usage based costs beyond the base subscription.
Integrations
Facebook Messenger, Instagram DM, WhatsApp, Google Business Profile, Google Ads, Facebook Ads, Instagram Ads, payment gateways
FAQ
Last edited
April 3, 2026 at 7:37 AM by Venkatraman C
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