Apollo
Apollo is an AI sales platform that combines B2B data, prospecting, outreach, workflow automation, enrichment, and deal execution tools for modern sales and marketing teams.
About Apollo
Apollo is an AI sales platform built for modern sales and marketing teams that want to prospect faster, enrich records, automate outreach, and move deals forward from a single system. On its homepage, Apollo positions the platform around four core solution areas: outbound, inbound, data enrichment, and deal execution.
Apollo says its platform is powered by Apollo Data, which it describes as one of the largest business data networks on the market. The company highlights access to more than 210 million verified contacts and millions of company records, helping teams search by job title, location, industry, and other filters to build targeted prospect lists.
Beyond contact discovery, Apollo includes workflow automation, AI assistant capabilities, Chrome extension access, and API support. The API page states that Apollo offers REST API access for people, organizations, opportunities, and more, with access to almost everything the UI offers plus some additional functionality.
Apollo also supports security and compliance requirements for business users. Its security pages state that the platform is GDPR compliant and certified for ISO 27001 and SOC 2, with a Trust Center for security documentation and privacy resources.
Key Features
- B2B Database: Search a database of 210M+ verified contacts and company records for prospecting and targeting.
- Outbound Workflows: Build multichannel campaigns, prioritized task lists, and workflow automations to scale prospecting.
- Data Enrichment: Cleanse and enrich CRM or system data with up to date contact and company information.
- API Access: Use REST APIs to query people, organizations, opportunities, and other Apollo data across external systems.
- Chrome Extension: Find emails, account insights, and sequence actions inside tools like Salesforce, HubSpot, and Gmail.
- Deal Execution: Use pre meeting insights, AI summaries, follow up support, and deal tracking tools to keep opportunities moving.
Pricing
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Free / Starter: Free forever Entry level plan for getting started, with email campaigns included and access to Apollo's platform with usage limits.
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Basic: $49 per user per month, billed annually Paid plan for growing teams. Official pricing search snippet shows 30,000 credits per user per year, granted upfront.
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Professional: $79 per user per month, billed annually Higher tier plan for teams that need broader sales execution features and higher usage allowances.
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Organization / Custom: Custom pricing Enterprise oriented plan with advanced access, custom configuration, and broader API or integration options depending on plan terms.
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API Pricing Policy: Consumption based Apollo states that API usage is charged based on consumption and that different plans offer different levels of API access.
Use Cases
- Build prospect lists for outbound sales campaigns
- Enrich CRM and customer data with contact and company details
- Run multichannel sales engagement and follow up workflows
- Access B2B data through APIs for internal tools or external systems
Pros & Cons
Pros:
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Combines B2B data, outreach, enrichment, and deal workflow features in one platform
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Offers API access for data integration and custom workflows
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Provides Chrome extension support across common sales tools and email environments
Cons:
- Pricing and credit based usage can vary by plan and system status
- Some advanced API and enterprise capabilities depend on higher tier or custom plans
Integrations
Salesforce, HubSpot, Gmail, Outlook, Microsoft Dynamics, Marketo, Mailgun, Outreach, Pipedrive, Greenhouse, Claude, SendGrid, LinkedIn
FAQ
Compare Apollo with 2 similar tools.
View Apollo alternativesLast edited
March 24, 2026 at 5:20 AM by Venkatraman C
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